The Power Of Advertising Vs. The Standards Of Religion

Note: This blog was originally posted as Billboards Around Indy on May 29, 2007.

I've been doing a photo study on a series of new billboards around Indianapolis. A national church organization is advertising with messages such as, "Jesus said some are born gay," and, "Jesus affirmed a gay couple," all with Scripture to back up their claims.

Here are some of the billboard graphics:



























The point of this blog is not to say whether I agree or disagree with their interpretation of Scripture. While admitting that this advertising campaign will offend many Christians, I want to make the point that, as a Christian, I'm not offended.

Thrown offguard? Sure.

Intrigued? Definitely.

Supportive? Yes.

I'm actually glad to see a billboard that challenges our common beliefs and engages our minds. Congratulations to this church. While most religious ads are predictable and sometimes cliché, this church causes drivers to do a doubletake and then want to grab their Bible to look up the advertised verses. Even their slogan, "Would Jesus Discriminate?," dares Christians to reexamine their perceptions of him.

The documentation on their Web site is very thought-provoking. They brought Bible verses that appear to support homosexuality to the front of my mind. Whether I agree or disagree, it certainly caused me to admit that there are differing viewpoints on the matter, and both sides can interpret Scripture to support their beliefs. One thing's for sure — Jesus would certainly welcome anyone with faith in him, regardless of their past or where they're coming from.

If anything, this campaign is advertising at its best. I work in advertising, so I pay attention to such things. The messages on these billboards (there's about 5 different ones), poke at the hearts of believers, intentionally or unintentionally. They anger some people and make some want to cheer. That's what advertising is supposed to do. It gets complex, though, when the topic advertised is a hot-button religious issue. Below is some evidence of the strong opposition generated from this campaign.















It's sad to see hate coming from people who are called to love their neighbors as themselves. The church's job is to extend open arms to everyone, regardless of their background. To this church, I again say congratulations. Though you may never read this blog, this believer has seen your message and applauds your efforts.